Weightless Translucent Blurring Powder For All Skin Tones

Established in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality, on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

The brand's best-selling products are 100% cruelty-free, with none of the products tested on animals. The Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette have all received excellent customer reviews, with ratings ranging from 4.0 to 4.3 out of 5 stars.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that allows for easy and effective makeup application. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, helping to brighten and balance the skin while setting makeup. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features 6 professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

The Banana Dreams Loose Face Powder is a translucent shade that blends into all skin tones and blurs imperfections, lifting and enhancing the skin while setting makeup. This fine, feather-light powder is suitable for all skin types, including dry, normal, and oily skin. It is easy to use, making it ideal for beginners, professionals, or those trying out new looks.

W7 Cosmetics are designed in London by professional makeup artists, ensuring that all products can be used on sensitive skin and are suitable for women and teens of all ages, as well as anyone who loves high-quality cosmetics. The brand's commitment to cruelty-free practices means that none of their products are tested on animals.

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